A PR Manager plans and directs the creation of material that will enhance or protect the way a company or client is portrayed in the media, as well as to employees and customers. They also evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
A PR Manager is responsible for designing and implementing strategic public image campaigns and programs for employers or clients. This revolves around the concepts of engagement and relationship building. They are tasked with fielding media questions and pitching stories to the media, preparing media kits and organizing press conferences. PR Managers also write speeches for their clients and counter negative publicity.
Aside from a degree in Marketing, Advertising, Communications or a related discipline, you should assess the candidate's track record in designing and executing successful public relations campaigns. The candidate should also have exceptional writing and editing skills since creating content for press releases, byline articles and keynote presentations is one of the more important tasks of a PR Manager.
A bachelor's or master's degree in public relations or a similar field plus gained work experience increases the value of the candidate. Add excellent communication and organizational skills and an offer should be given right away than loose an employee who is ‘as good as gold’. Find the most suitable PR Manager in a more convenient way – through outsourcing companies. Their screening process ensures you only top quality talents at a lower cost.
Recently updated for Q1, 2017!