An Influencer Marketing Specialist is a person who markets products and services to those who have a sway over the things other people buy. They live and breathe social, and can talk face-to-face with CEOs from major brands and significant celebrities.
An Influencer Marketing Specialist is responsible for implementing or executing social media and influencer marketing strategies that reflect the intentions of a company's brand. It is also their task to research and set up monitoring streams of competitors, hashtags/keywords, industry experts.
A bachelor's degree in Marketing is an important factor when hiring an Influencer Marketing Specialist. You'll be sure that the specialist has a strong understanding of content marketing, social media and influencer marketing best practices. Another factor you should look for is the candidate's track record in creating outreach campaign strategies that resonate with the target audience. And lastly, the candidate must be a natural communicator and connector of people. To help you find a great Influencer, seek the help of outsourcing companies. Through their screening process, you’ll be sure that the employee you get is worth your time and money.
Two things influence the cost of an Influencer Marketing Specialist: education and a proven track record in outreach campaign strategies. If the candidate can show previous projects in which he connected with major brands and other influencers, demonstrated real brand lift through social, then a good rate awaits him.
Recently updated for Q1, 2017!