SEO outsourcing services have become beneficial to SMEs because they provide traffic and ranking while still keeping things affordable. In the world of online marketing, SEO (Search Engine Optimization) is one of the most misunderstood and misinterpreted terms. Basically, it’s all about website optimization- and that's where the role of an SEO Specialist steps in. An SEO Specialist, or site auditor, turns the spotlight on a client's website by implementing SEO and social media strategies. He/she works towards keeping the website most informative and easily available for both the audience searching it and related business on the web, and also for the search engines.
An SEO Specialist is in charge of maintaining the health of the company's website. He/she performs keyword research, advising of best practices, and developing SEO strategies both on and off page of the company's websites. An SEO Specialist also manages the day-to-day search marketing activities across multiple search engines including the campaign planning, budget management, and optimization of paid search campaigns.
In hiring an SEO Specialist, a degree in business, marketing, communications or information technology is vital. Next, the candidate must possess strong knowledge about popular SEO Tools (keyword tools, web analytics and internal reporting tools). And lastly, the candidate must exhibit the ability to think creatively, strategically, and identify and resolve problems. It's easier and more convenient to find the most suitable SEO specialist through the help of outsourcing companies. The candidates are screened to test both their knowledge and skills that will guarantee satisfactory work results.
Salaries of SEO specialists have been on the rise for over the past years. SEO specialist who are in entry-level receive less than those with advanced expertise across multiple platforms. Also, SEO professionals with more specialized functions on a marketing team may possess different titles and receive a different salary.