Enjoying first-mover advantage, the Indian outsourcing industry reigned supreme for years, and remains the leader in IT Outsourcing. However, with stronger English skills and a more Westernized culture, the Philippines offers a better strategic advantage for your business.
English is one of two official languages of the Philippines. Filipinos are immersed in English from the birth, and they are well-versed in English slang. Your brand's reputation hinges on providing customers with an amazing experience, so clear communication is a must.
The Philippines is the most Westernized country in Asia because it was ruled by Spain for 333 years, and the USA from 1899 - 1946. Approximately 90 percent of Filipinos are Christian. Movie theaters show Hollywood films - not Bollywood. Filipinos usually choose classic American love songs when singing karaoke - and they know every lyric by heart. Basketball is a national obsession.
The biggest driver of outsourcing is often cost savings. Wages in the Philippines are considerably less than in eveloped economies, making the Philippines one of the cheapest places in the world to find a native English speaking employee. Compared to India, the Philippines has lower cost for many skills, so companies often save money by moving operations from India to the Philippines.
After witnessing the rapid growth of India's outsourcing industry, the Philippines' government began promoting itself as a viable outsourcing destination. Universities were created with advanved degree programs tailored made for the BPO industry. These, and other pro-growth policies have work well. Today, almost 2M Filipinos work in the BPO industry.
Jeepneys are a popular means of public transportation in the Philippines for many Filipinos. They were originally made from American military Jeeps that were left behind after World War II. Jeepneys are the original “art car”, famous for their flamboyant decoration. Jeepneys are an iconic symbol of Filipino culture and resourcefulness, as well as an inexpensive means of public transportation to many.