Everything You Need to Know About Outsourcing Writers

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Everything You Need to Know About Outsourcing Writers

Outsourcing Writers 101

You may have heard of the phrase “content is king.” In an era dominated by audio, video, and text-based content, the competition is rife for all brands. While that may be true, only 42% of marketers think they do an effective job at creating content. 

Companies today understand the value of a piece of content and also have a lot of options available when it comes to developing content. Companies have several high-value options for creating high-quality content such as working with content marketing agencies, having a full-time in-house team, or outsourcing writers.

Outsourcing is one of the best options to meet your content needs. In fact, 86% of companies that rank as “highly effective” in their operations use outsourcing. You could get started, too! 

In this article, we’ll aim to grow your knowledge on outsourcing content creation, the different content writing services available, and how you can make the best of it.


What Type of Work is Outsourced to Freelance Writers?

There are various types of content collateral your marketing team can create. Likewise, you can hire writers to match your writing needs for these different facets. Below are a few areas you can choose to outsource instead of depending on in-house writers.  


Content Marketing/Content Creation/Content Writing

Your content marketing strategy will go hand in hand with copywriting, web content, and using good writers to enhance your digital marketing through innovative, fresh ideas. 

One of the benefits of outsourcing to content writers is getting access to a diverse skill set from different pools of writers. You can get access to the best writers for social media copy, work with content creators for website blog content, and even hire YouTube scriptwriters if that forms part of your target audience.


Content writingCheck out the variety of content writer job postings on ProBlogger, a popular freelance writer jobs bulletin online. 


Editorial and Copy Editing

If you already have team members that are well-versed with writing skills, maybe you’re just looking to outsource those who can fine-tune your content through editing and copy editing. 


A day in the life of a copy editor.
You can read more about what copy editors do here.


Depending on the subject matter experts you’re looking for, you may have to refine your search for the copy editor you want. If you’re looking to churn out the best content quality that is in line with your brand’s style, voice, and also free of error, outsourcing to a copy editor is a good idea.  


Technical Writing

Technical writing requires freelancers that know their subject matter in-depth. This is usually relevant for niches related to science writing, tech writing, finance writing, and even healthcare. It usually takes a skilled writer who has some form of formal training, certifications, or experience in a specific field.

If your business deals with content for a specialist audience well-versed in the industry, hiring a technical writer might be your best bet. For example, if you’re a B2B tech business and your clientele mainly consists of CTOs or CEOs who know their stuff, you may want to consider outsourcing a technical writer.

Technical writers specialize and do not often write “general” pieces. Hiring a technical writer can require more research, but with the right outsourcing solution, you can find one just for you. 



Whitepapers are in-depth research-based documents often issued by companies to highlight a problem and present a viable solution to it. They’re often backed by statistics and data findings. Writing a whitepaper is no easy feat and will often require collaboration between researchers, copywriters, editors, and more. 


Office Tribe's employee engagement
Check out more examples of whitepaper guides here.


If you’re planning on releasing a whitepaper, hiring a writer who has a combination of all those aforementioned skills plus the know-how to write a whitepaper can save you time, money, and personnel.

Outsourcing writers isn’t limited to just these categories. You can also outsource writers for the creation of: 

  • Social media content (LinkedIn posts, Tweets, Facebook updates, etc.)
  • SEO-friendly blog content (to help you rank better on search engines)
  • Website copy (to maximize conversions via organic traffic)
  • + more!




Pros and Cons to Outsourcing Writers and Content Creation

Before any business owners invest in a resource, knowing the pros and cons can help guide their decision. Here’s what you should know about outsourcing your content writing: 




Assign work to trained experts: You can hire writers who are trained, subject matter experts and have a portfolio of existing, authoritative content in their niche. 

Possibility of missed deadlines: Outsourced writers may not take your deadlines seriously or understand the importance of your projects as much as an in-house team.

Stay competitive and relevant in your industry: Leveraging the best talent available in the market can give you a competitive edge as you create content that appeals directly to your target audience.

Lack of inside knowledge of a brand or company: Having an in-house team that is well-versed with your company’s product/services, brand values, and tone can help create content that is more engaging and fine-tuned for your audience. 

Gain back more of your time: You can use the time gained through outsourcing to redirect your resources to other value-add activities. 

Concern over intellectual property and/or plagiarism: There is always an IP risk when working with freelance writers. They may also plagiarize content from other sources, so an extra layer of precaution is necessary.

Save on costs: Outsourcing to writers can be a more cost-effective solution in the long run than managing your own in-house team. 

Large candidate pool to hire from: The freelance writers market is thriving. There is a huge pool of writers you can choose from on various online platforms.


How to Start Outsourcing Writers (+ Essential Tips!)


Ready to start outsourcing writers? Here’s what you should keep in mind: 

  • Assess your organization’s need(s): What kind of content writers do you need? Where are the gaps in your existing content strategy, and how can you fill them through outsourcing?
  • Determine a budget: Can you afford to hire pro-writers whose rates will be higher? Or would you rather outsource to a team of general writers with more affordable rates?
  • Find and test freelance writers: How many test projects should you assign to a writer before determining if they are a good fit? How long should their testing period last?
  • Provide detailed instructions and expectations of the assignment: What key information do you want to provide to a potential job writer? This may include the pay range, timelines, industry, etc.
  • Agree upon a rate: What is the target rate you are willing to offer to a writer? Is this flexible for negotiation?
  • Provide feedback and support where needed: How are the freelance writers performing? Is there room for improvement?
  • Pay all writers on time and make it easy for them to invoice you: What payment system will you use to settle dues with outsourced writers? What is the invoicing period? When can they expect to receive their well-deserved payments?


Essential Tips When Outsourcing

Finally, here are some critical tips to keep top-of-mind: 

  • Don’t just rely on their samples or portfolio: Gauge their writing skill for yourself through test assignments relevant to your business needs. 
  • Provide training or examples of what you’re looking for: Provide writers with the resources they need to fine-tune content as per your brand. 
  • Give them as much advance notice as possible of upcoming assignments: Be conscious of their time commitments and communicate clearly regarding projects. 
  • Be mindful of holidays and time off: Remember, they’re human, too and may ask for vacation time to recharge their batteries. 
  • Use multiple channels of communication: Reach out to them and communicate to them through their preferred channels. 


Save Time and Money by Outsourcing with STAFFVIRTUAL

Ready to start outsourcing? Time to get started with a top BPO company like STAFFVIRTUAL.

Whether you’re looking to outsource customer support, back-office operations, IT, or even payroll operations, we’ve got you covered.

STAFFVIRTUAL has all the outsourcing solutions you’ll need to get your business booming and those revenues flowing in. 

Get started today!

Ike Stranathan

Ike Stranathan

Ike Stranathan founded STAFFVIRTUAL in 2009 after moving to the Philippines from California. Ike lives just a block from his offices in Makati, Philippines, and is passionate about helping companies achieve dynamic growth by outsourcing.

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