PPC Specialist

Job Description:

  • Manage Facebook, Google, LinkedIn, Instagram and Twitter paid campaigns of the company and its clients to ensure adherence to the agreed goals and objectives
  • Develop and execute a paid campaign strategy that will provide significantly and quality returns to the business - includes the full PPC planning from keyword identification, landing page & content development, ad copywriting and analytics integration
  • Identify and create an optimal media plan to support the campaign strategy to ensure cost-efficiency and that the campaign returns are maximized
  • End-to-end management of existing paid campaigns on Facebook, Google, LinkedIn, Instagram and Twitter - tracking & monitoring of relevant KPIs and metrics, analysis of results and calibration of campaigns to maximize ROI
  • Translate analytic reports from Google Analytics, Google Adwords, Facebook Ads, LinkedIn Ads, Instagram Ads, and Twitter Ads to performance reports that provide business insights and recommendations that can
  • Implement relevant A/B and Multivariate testing on Google Adwords, Facebook Ads, Landing Pages, and other relevant channels or platforms as necessary to improve campaign performances
  • Collaborate with other teams such as creatives, tech, content, and other members to produce creative and engaging campaigns
  • Train and mentor Junior PPC Specialists to ensure that the team is updated on the industry best practices and relevant changes on the policies and guidelines of Facebook, Google, LinkedIn, Instagram and Twitter paid advertising
  • Develop, review and calibrate PPC processes that help standardize and ensure the quality of the team’s output
  • Google certification is a plus

Open Positions:

  • Senior Level
  • Mid Level
  • Junior Level

Location: Makati

Apply Now!