A Community Manager serves as the face and voice of the company. This digital-savvy employee manages all communications, creating relationships and ultimately build the company’s brand. The Community Manager is a ‘people person’ with great customer service skills and the ability to moderate online and offline conversations with the community.
A Community manager does not just post to social media stems all the time. A Community Manager is responsible for managing and engaging with the organization's online community in a way which builds brand awareness and loyalty. They create their own social persona and actively go out within the online community to connect with potential customers and advocate the brand.
In Hiring a Community Manager, look for someone with a degree in Journalism, Communications or English. Experience is also a big factor but if you find a candidate who's smart and extremely passionate about what they do, you might want to give that candidate a chance. If you want to find the best fit for your business or organization, seek the help of outsourcing companies. They can provide you candidates that are knowledgeable, skilled and fully dedicated to the job.
A Community Manager's cost mostly depends on two things - educational background and experience. These two factors alone will determine how good the candidate is. Not to mention if the candidate has a proven track record or successful projects to show off.